To rebrand an independent bookshop in Williamsburg, Brooklyn, the visual identity was designed to stand out in a competitive landscape with an authentic and meaningful concept. Besides, the symbol mark was played as patterns and executed through the brand.

The wordmark is designed based on the typeface “Syne” (bold). At the end of the strokes, letters were modified to a certain angle attempting to show more movements, so the symbols were inspired by the bird spoonbills.