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WHY REDESIGN APPLE NOTES?

 PAIN POINT 1
Confusing IA
The current Notes app has a simple IA, but this actually confuses users.
 PAIN POINT 2
Editing Restraints
It’s good to have tools ready for use, but there are few customization tools.
 PAIN POINT 3
Unproductive Flow
Users can’t reuse or move notes easily, especially on mobile, it is extra hard.


Market Opportunity




UX Audit & Journey


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