Competitor Analysis
Evaluating note-taking mobile apps from user experience, accessibility, and features. In comparison, the current Notes is lacking a lot of features, but the advanced apps are harder to navigate. Moreover, Apple Notes is built natively so it has the best accessibility.
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Market Opportunity
Not only aiming to solve the current problems but also identifying there’s a huge market opportunity space. The most commonly used note-taking apps are either designed for a sit-down condition for advanced or basic on the go note-taking. For the redesigned Apple Notes, it will be aiming for advanced and on the go.
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Categorized Tool Panels
Evernote mobile app has all the tools organized as large, easy-tappable buttons, categorized under different panels. It is effortless to find and use the tools on mobile.


Variety of Features
Almost every feature possible needed for advanced note-taking is included in Evernote and Notion mobile apps.
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Templates & Styles
Although some features are ready-made for the user's convenience, users still get options to edit and make the features more personal, but in a productive way—for example, starting from templates or character styles.
