Competitor Analysis
Evaluating note-taking mobile apps from user experience, accessibility, and features. In comparison, the current Notes is lacking a lot of features, but the advanced apps are harder to navigate. Moreover, Apple Notes is built natively so it has the best accessibility.

Market Opportunity
Not only aiming to solve the current problems but also identifying there’s a huge market opportunity space. The most commonly used note-taking apps are either designed for a sit-down condition for advanced or basic on the go note-taking. For the redesigned Apple Notes, it will be aiming for advanced and on the go.

Categorized Tool Panels
Evernote mobile app has all the tools organized as large, easy-tappable buttons, categorized under different panels. It is effortless to find and use the tools on mobile.

Variety of Features
Almost every feature possible needed for advanced note-taking is included in Evernote and Notion mobile apps.

Templates & Styles
Although some features are ready-made for the user's convenience, users still get options to edit and make the features more personal, but in a productive way—for example, starting from templates or character styles.

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